About Me:

Will Muir has a wealth of knowledge & expertise in the entertainment/arts sector, blending over 20 years of industry knowledge with adventurous strategies and data-driven insights to quite simply, get results. Will’s expertise spans from concert tour marketing and album promotion to venue optimization and operational/strategic positioning for arts and sports organizations, With an international reach that transcends borders, Will has meticulously crafted captivating marketing campaigns and PR strategies, amplifying brand presence and sparking anticipation for artists and sports organizations worldwide. Will’s mastery in social media management ensures that every digital touchpoint resonates with audiences, igniting fervor, enhancing engagement, and propelling entertainment ventures to the forefront of the digital landscape.

Will resides in Kitchener, Ontario with his wife and cat. In his free time he is an avid golfer, fly fisherman, and loves cycling.